Tonight I attended presentation by Tyler Lessard VP of Developer Relations for RIM.
- There are 3 million downloads daily from BlackBerry store even though they have a fraction of the number of apps available on the Android and iPhone stores.
- ESPN reports more traffic from mobile use than web use during live events.
- Massive app downloads are happening in spite of incredibly limited marketing and lack of recommendation engines.
- RIM envisions “super apps” — apps so valuable that a user runs them all the time.
- Social app possibilities go beyond sharing content to your social networks; for example creating a Blackberry group for fellow fans of your favorite team.
- People will spend more a ringtone than on the full recording of the same song.
- “Hyperconnectedness” will see your smartphone connect meaningfully to your car, your home, payment terminals and vending machines.
- BlackBerry Messenger is becoming a social platform that other apps can access: for example, letting you invite a BBM friend to play a game with you by accessing yur BBM contacts; the developer doesn’t need to build their own invitation system and can even embed chat within the game.
- Apps built for BlackBerry won’t initially run on the PlayBook tablet, which runs a different OS.
- The first edition PlayBook won’t have 3G but will pair with your BlackBerry to use its connection.
- Tyler showed a pre-launch Playbook tablet and I didn’t leap from my seat to rip it from his hands. Who knew I had that kind of restraint?
#6 is AMAZING.