The pajama test: An open letter to my Facebook “friends”
A year ago today, this blog post was the turning point in my relationship with Facebook. In my life affair for Twitter I’d pretty much lost sight of how Facebook could possibly be relevant to me. Then I made the decision that Facebook would be my personal space...10 ways academics can use Twitter
M.H. Beals has a terrific overview of Social Media for Researchers and Academics, based on a one-way workshop held at the Institute for Research and Innovation in Social Services in Edinburgh. Her post provides a great roadmap of the different ways academics can use...The dangers of relying on Facebook and Twitter authentication
If you’re not going to talk about me to your friends, I don’t want to know you. That’s the message that your web site is sending if you only accept registrations from Facebook and Twitter users. You can see what I’m talking about at Pinterest,...The Lonely Princess: A Social Media Fairy Tale
Wondering how you can get your kids to think about the pros and cons of social media and social networking? This fairy tale introduces the joys of life online and the stakes of choosing between different online communities.
Twitter makes jet lag even more painful
It was 3 in the afternoon, but it could have been 3 in the morning to judge from the exhausted faces of a roomful of entrepreneurs. These entrepreneurs constitute the up-and-coming generation of businesses in Cluj, Romania, and I had just spent the day talking them...How to sustain a social media presence in 3 hours a week
Feel like you don’t have enough time to create a meaningful social media presence? In this post I spell out my step-by-step process for creating and maintaining a high value, useful blog and Twitter presence in just (I mean it!) 3 hours a week.
5 steps to create your social media toolkit
Building a social media presence around a specific area of expertise is your best way to connect with a network and audience that cares about your work, and gets real value from your online contributions. This blog post walks you through the 5 steps that will get you up and running with three tools that will let you build and maintain a credible online presence as an expert: a Wordpress blog, a Google Reader account and a Twitter presence managed through HootSuite.
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