From HBR.org: Five Unsolved Problems Social Media Could Fix
Check out the panels or exhibitors at this year’s SXSW and you’ll see how many longstanding social media and web…
Staying Immune to the Hype Virus at SXSW
I’m heading off this week to SXSW Interactive, the annual geekfest that remains the only place where I have actually…
How to think like a social media artist
If you want to sharpen or deepen your use of social media, try going to art school. That’s the big takeaway from my first months here at Emily Carr University of Art + Design. I can’t say I’m “going to” art school — my role heading...9 ways social media can support your creativity
Creativity often demands social connection: for support, for feedback, for collaborators. Social media can help.
How to use social media to support your personal and business goals and relationships
Stop keeping up.
That’s the central message of my latest post for Harvard Business Online, in which I argue that we’re seduced by the relentless flood of must-have social networks, applications and gadgets. We focus on keeping up with the latest thing, instead of focusing on what’s important to us and looking for the technologies that support our own personal and business priorities.
Using social media to drive business innovation: insights from Guy Kawasaki and Target’s Michael Axelin
Hearing Guy Kawasaki on the Art of Innovation reminded me of a blog post I wrote last year after attending a talk by Michael Axelin, V.P. of Softlines Design and Product Development at Target (and fellow Oberlin alum). Both talks helped me refine my own thinking on how social media can support business innovation — a key benefit of social media that is neglected in favor of a pure focus on marketing.
New resources to help entrepreneurs get started with social media
The SHOP Symposium that CRAVE put on today was bursting with fantastic women entrepreneurs whom I’ve long admired as a customer, member, or as a drooling window shopper. I offered some suggestions on the tools and tactics that can help their companies make the most of social media.
4 steps for calculating ROI on social media
Establishing the ROI from your social media spend is an inexact science, but these four simple steps can help you get in the ballpark.
Tips for a successful Facebook application launch
Contests are one way to get your Facebook app off to a strong start — but there are other options.
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