The meaning of engagement
A great description of meaningful engagement from Chris Jones: True engagement requires more time and energy and active listening skills, but the resulting flow of information brings rich rewards. Insights begin to accumulate and multiply. Ideas get validated and...How great editing motivates great user-generated content
When a business or organization takes on its first social media project, the communications team typically worries about how to handle a deluge of negative comments or inappropriate content. Rob and I always tell people that what they should worry about is the exact...How to monitor your blog’s comments using Twitter
Unlike my Twitter conversations, blog comments often take a day or two to hit my radar. Since Tweetdeck (my Twitter client) is my de facto engagement hub — the place where I engage in online conversation — it makes sense for me to track other conversations in that context. To that end, I’ve figured out a setup that pulls comments on my blog posts, plus blog posts about my writing or speaking, into Tweetdeck.
Engagement planning worksheets to engage your users and move them to action
It’s often hard for nonprofits to figure out how they can engage people effectively online. It’s hard enough to get visitors to your site or social media presence, let alone drive them effectively towards action. This post gives you two tools that can help: a user profile worksheet, and an engagement planning worksheet.
Three steps for companies getting started with social media
Listen. Think. Engage. These are the three steps every company should follow.
Online collaboration for your right brain, part 2: MindMeister…
How to use MindMeister as a powerful tool for collaborative mindmapping and brainstorming.
Bringing your online community to life
Building an online community is just the first step. Here are my tips on bringing your online community to life.
A mathemetician, a librarian, and a web strategist walk into a bar…
The power of Boolean logic, coming soon to a sentence near you.
Wrap your brand in reflected glory
Someone needs to tell the folks at Glad: Unless your customers pay for the privilege of wearing your logo, don't build an online community around your brand.
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