Three steps for companies getting started with social media
Listen. Think. Engage. These are the three steps every company should follow.
Responding to online criticism
Will Aldrich responded today to my post about my experience with TripIt’s social invitation process, and his response is a model of how to handle online criticism.
Bringing your online community to life
Building an online community is just the first step. Here are my tips on bringing your online community to life.
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