Dr. Alexandra Samuel is an independent technology researcher, strategist, and writer. She is the author of Work Smarter with Social Media: A Guide to Managing Evernote, Twitter, LinkedIn and Your Email (Harvard Business Review Press, 2015) and is represented as a speaker by the Lavin Agency. Alexandra is the former VP Social Media for Vision Critical, and was the founding director of the Social + Interactive Media Centre at Emily Carr University. Alex also co-founded Social Signal, one of the world’s first social media agencies. A regular blogger for the Harvard Business Review, she has also been a regular contributor to publications like the Wall Street Journal, TheAtlantic.com and Oprah.com. Alexandra holds a Ph.D. in Political Science from Harvard University, where her dissertation examined hacktivism as a window on digital participation. A dual citizen of Canada and the United States, she now lives in Vancouver.