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Catch up on Alex’s latest publications and appearances here.
How your non-profit can earn revenue with Web 2.0: Part 3 – Earning revenue with advertising
If your site attracts a lot of visitors — or even a niche community of visitors that advertisers want to reach — you can place advertising on your site to generate revenue. This post looks at three types of advertising to consider.
YouTube views as a proxy for web success
We're often asked how organizations can measure the return on investment from social media. Frank Rich's column in today's New York Times effectively uses YouTube views as a proxy for the overall success of the Obama and Clinton campaigns in tapping the power of the...
New look & feel, kind of almost there
The new and much improved look of my blog is based on the blog style template at Open Designs, created by fellow-Canadian Collin Grasley. Rob hacked it into Wordpress-iness for me, a process that's still being debugged. Open Designs is a very cool site that offers...
Please standby while this leopard changes its spots
We're retheming alexandrasamuel.com tonight. Could get funky, people!
Good parenting 2.0
Why you should make sure your kids have a unique username.
Wrap your brand in reflected glory
Someone needs to tell the folks at Glad: Unless your customers pay for the privilege of wearing your logo, don't build an online community around your brand.
How your non-profit can earn revenue with Web 2.0: Intellectual property
How can nonprofits pay for their online community endeavors? One answer lies in intellectual property. The creation of a sophisticated web site involves the creation of a lot of intellectual property — property that has financial value. This blog post looks at some of the ways that property can be monetized.
This iPod weighs four pounds
Today is the 8-day anniversary of my iPhone, and in those eight days a whole bunch of people have asked if I’ve lost weight. Turns out that the iPhone has magical weight-shrinking properties.
Will the real Alexandra Samuel please stand up?
I knew this charade couldn't last forever. Like lonelygirl15 and fake Steve Jobs before me, I went to great efforts to create a compelling illusion: not only an Alexandra Samuel blog, but a consistent profile on every online community site from del.icio.us to Facebook. Even a complete fake company with me as the fake CEO.
But today, the illusion is at an end. Darrell Houle has unmasked m
e as…..Suzanna Cavatrio, copywriter for Enormicom.
That's right, Darrell came across my alter ego on the tour page for Highrise, a CRM product from 37Signals, the makers of Basecamp. Check it out:
I'm happy to take this re-purposing as a sign that someone at 37Signals saw my obsessive blog post about Basecamp workflow. Or maybe it's a tribute to the talented man behind the camera — Kris Krug, who took the original photo. Maybe this is kk+'s chance to become official photographer for 37Signals?
Raising community-minded kids: Not just for people in Morningside Heights?
How can we instill social values in our kids? That's a question Rob and I struggle with constantly. In its least subtle form, the inculcation can begin as early as eighteenth months, as we've learned this election season ("No, sweetie, we don't clap forthat man.") At...