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Vendetta of the week: Twitter ponzi schemes for building followers
Apr 23, 2009 | Relationships
Twitter friends and followers are more than statistics. They’re real relationships, real people. When we get so obsessed with the number that we’re willing to entrust the following process to a ponzi scheme, we’ve lost sight of the purpose of this — or any other — social network: to connect us, and to help us communicate.
Twitter quickstart: 10 ways to make time to Twitter
Apr 22, 2009 | Toolbox, Productivity
Whether you’re an ambivalent Twitter newbie or a chronic tweeter in the throes of a growing addiction, your tweeting is going to take time that you’re currently using for something else. Here are my suggestions for activities you can pare back on — or give up entirely — to make room for tweeting.
Twitter quickstart: Effective twittering in 5 minutes a week
Apr 21, 2009 | Productivity, Toolbox
If you’re new to Twitter, you want to quickly eliminate the five sure signs you’re a Twitter newbie. Here are some quick ways you can follow people, attract followers, and keep your feed regularly updated — all in less than five minutes a week.
Twitter quickstart: Your first 21 tweets
Apr 20, 2009 | Toolbox, Productivity
If you need to stake a claim to your Twitter identity, but you don’t know what to tweet about, here’s an easy way to get your Tweeting underway. You don’t need to look like the world’s most longstanding Twitterer (after all, Oprah just started tweeting last week!), but an empty Twitter feed is just, well, a little forlorn.So I’ve taken the liberty of writing your first 21 tweets for you.
Using social media to drive business innovation: insights from Guy Kawasaki and Target’s Michael Axelin
Apr 5, 2009 | Social Signal
Hearing Guy Kawasaki on the Art of Innovation reminded me of a blog post I wrote last year after attending a talk by Michael Axelin, V.P. of Softlines Design and Product Development at Target (and fellow Oberlin alum). Both talks helped me refine my own thinking on how social media can support business innovation — a key benefit of social media that is neglected in favor of a pure focus on marketing.
3 steps to jumpstart your corporate Twitter account by moving friends and followers from other accounts
Apr 4, 2009 | Career, Social Signal
If you’re using multiple Twitter accounts, you don’t have to start each one from scratch.
14 tips for Twitter contests that build followers and brand visibility
Apr 3, 2009 | Social Signal
Inspired by a successful Twitter contest, we ran on our — and created this set of tips on what it takes to run an effective contest.
New resources to help entrepreneurs get started with social media
Mar 30, 2009 | Social Signal
The SHOP Symposium that CRAVE put on today was bursting with fantastic women entrepreneurs whom I’ve long admired as a customer, member, or as a drooling window shopper. I offered some suggestions on the tools and tactics that can help their companies make the most of social media.
6 essential social media tools for your business or organization
Mar 30, 2009 | Social Signal, Toolbox
If you’re itching to get a handle on this social media thing, and want to open your eyes and ears, there are a few tools we recommend as assets to virtually any organization. I’ve listed these in the order I’d recommend adopting each one.
4 questions to answer before you get started (or move forward) with social media
Mar 30, 2009 | Social Signal
To make good choices about where to spend your social media dollars, you need to be clear about what you want to get out out of social media, and how you’re going to do it in compelling way. These four questions can help to frame your planning and decision-making.