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Twitter quickstart: Your first 21 tweets
Apr 20, 2009 | Productivity, Toolbox
If you need to stake a claim to your Twitter identity, but you don’t know what to tweet about, here’s an easy way to get your Tweeting underway. You don’t need to look like the world’s most longstanding Twitterer (after all, Oprah just started tweeting last week!), but an empty Twitter feed is just, well, a little forlorn.So I’ve taken the liberty of writing your first 21 tweets for you.
Using social media to drive business innovation: insights from Guy Kawasaki and Target’s Michael Axelin
Apr 5, 2009 | Social Signal
Hearing Guy Kawasaki on the Art of Innovation reminded me of a blog post I wrote last year after attending a talk by Michael Axelin, V.P. of Softlines Design and Product Development at Target (and fellow Oberlin alum). Both talks helped me refine my own thinking on how social media can support business innovation — a key benefit of social media that is neglected in favor of a pure focus on marketing.
3 steps to jumpstart your corporate Twitter account by moving friends and followers from other accounts
Apr 4, 2009 | Social Signal, Career
If you’re using multiple Twitter accounts, you don’t have to start each one from scratch.
14 tips for Twitter contests that build followers and brand visibility
Apr 3, 2009 | Social Signal
Inspired by a successful Twitter contest, we ran on our — and created this set of tips on what it takes to run an effective contest.
New resources to help entrepreneurs get started with social media
Mar 30, 2009 | Social Signal
The SHOP Symposium that CRAVE put on today was bursting with fantastic women entrepreneurs whom I’ve long admired as a customer, member, or as a drooling window shopper. I offered some suggestions on the tools and tactics that can help their companies make the most of social media.
6 essential social media tools for your business or organization
Mar 30, 2009 | Toolbox, Social Signal
If you’re itching to get a handle on this social media thing, and want to open your eyes and ears, there are a few tools we recommend as assets to virtually any organization. I’ve listed these in the order I’d recommend adopting each one.
4 questions to answer before you get started (or move forward) with social media
Mar 30, 2009 | Social Signal
To make good choices about where to spend your social media dollars, you need to be clear about what you want to get out out of social media, and how you’re going to do it in compelling way. These four questions can help to frame your planning and decision-making.
Forrester, Social Signal on finding online passion for your brand
Mar 30, 2009 | Social Signal
Comparing Forrester’s notion of “borrowed relevance” with Social Signal’s approach to “reflected glory marketing”.
17 tips for using Twitter to grow your business
Mar 29, 2009 | Social Signal, Top Twitter Posts, Top Career Posts, Career
Just like black-and-white photography can reveal depths you’ll never see in colour, the short length of a Twitter message encourages new levels of creativity and effectiveness in marketing. Don’t believe me? Here are my top tips on getting started with Twitter…and each is 140 characters or less.
How the social web can nourish your most personal relationship
Mar 28, 2009 | Relationships
The process of strengthening a relationship by working hard together; by facing, nurturing and celebrating your successes and challenges together — that’s an experience that’s open to any couple, or indeed any relationship, that integrates the creative and communicative possibilities of the social web. Here are some of the ways you can use the social web to bring the energy of creative collaboration into your relationship.