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For Lent, I’ve decided to give up reading about digital fasts

Gosh, how I love digital fasts. And Lent 2011 has given us a bumper crop of digital fasters who now find 40 days without Facebook (or Twitter) more profound and painful than a month without booze, TV or smokes. Well, if they can live without us for 40 days (sniff!)...

5 steps to create your social media toolkit

This entry is part 3 of 5 in the series Social media in 3 hours a week

Building a social media presence around a specific area of expertise is your best way to connect with a network and audience that cares about your work, and gets real value from your online contributions. This blog post walks you through the 5 steps that will get you up and running with three tools that will let you build and maintain a credible online presence as an expert: a Wordpress blog, a Google Reader account and a Twitter presence managed through HootSuite.

Predicting the future of the “personal brand”

Yesterday Dan Schawbel published an interview with me on his Personal Branding blog. I have previously criticized the "personal branding" vogue both on this site and on my HBR blog, so I warned Dan he might be in for a rough ride! Much to his credit, he didn't shy...