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Why the speed of research matters in social media

How quickly do you have to reply to a critical tweet? How long does it take for the right video to go viral? How often do you have to update your company's Facebook page? Speed is at the heart of many of the questions that come up over and over again in social media....

How quickly should you reply to email?

I'm a judgemental email sender and an anxious email recipient. When I send someone an email, I judge them based on their response time: instant? slow? eternal? And by judgement, let me be clear: I'm not judging them on their email skills alone. Increasingly, I use...

Of shoes and men

I have a dear friend who used to say that a woman should always have three men in her life: the one currently in her heart, a second recently dispatched, and a third waiting in the wings. I now have a  comparable philosophy about shoes. Every woman should have one...