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How the Internet made me a better mother

Unlike some full-time working mothers, I’ve never fantasized about staying home with my kids. And yet here I am: close to a full-time working mother in terms of how I spend my hours, but nothing like a full-time working mother in terms of how I spend my days. The most surprising part: I’ve never been happier.

A family Minecraft policy

Minecraft has become a global phenomenon because kids love playing it, and parents and educators praise the way it fuels creativity and learning. But we've held off on introducing it to our household because we're concerned about the compulsive behaviour and conflict...

Why I’m leaving Vision Critical

As of today, I’m leaving my role as Vision Critical’s VP of Social Media so I can spend more time with my devices. While it’s been a delight to lead Vision Critical’s efforts on social media R&D, I’m returning to my life as an independent consultant so that I can...

Can shomi solve Canada’s video streaming problem?

When I drove past a billboard earlier this week that promised me a new universe of streaming media, I nearly pulled over to the side of the road so that I could try it. Right. Now. Was this the day I'd been waiting for? The day when I'd finally experience the joy of...

What’s wrong with the Ello backlash

My latest blog post for the Harvard Business Review argues that Ello -- the "it" social network of the week -- is a wake-up call for businesses to re-assess their social media strategy in light of growing public concerns about privacy and ad targeting. But what about...

11 best practices for working with an editor

My latest blog post for the Harvard Business Review makes the case for adding an editor to your content marketing team. As I note in that post, Content marketing will only deliver on its promise if it’s good enough to deliver customers–that’s why improving the quality...

Homeschooling as a working mom: the pie chart

It's week two of the school year -- or it would be, if we weren't in the middle of an increasingly frustrating (though well-justified) teachers' strike. We're experiencing the school outage a little differently at our house, because this also marks the beginning of...