Latest publications

S.E.O. is payback for teenage freaks

Today I was catching up with my colleague Haig Armen when he asked me if I knew Steve Andersen. "You mean, Steve Andersen from Salesforce?" I asked. ["You mean, Steve Anderson of Open Media?" my husband asked later.] "No, Steve Anderson of Get Mental Notes," Haig...

Infographics against infographics

I am super in love with the Pinterest collection of social media infographics compiled by Irene Koehler. But the ever-growing excitement about social media infographics isn't all good news: along with the gems there are some absolute crimes against infographicality....

Be the e-mailer you wish to see in the world

How many people do you receive e-mail from that you read and reply to every single time? I'm guessing it's just a handful: Your best friend -- the one who sends you short periodic updates with a single recent photo, not the one who sends you weekly 2-pagers. The...

5 commandments for your digital fast this Lent

I'm not really a Lent kinda gal. (It may have something to do with me being Jewish.) But for the past few years, I've felt increasingly Lent-aware, because of the sheer number of people who now seem to give up Facebook for Lent (but then tweet about it), email for...

Tweet if you like to procrastinate

I am always amazed at how much I get done on my focused writing days -- the days when I leave the office and camp in one of the cafés or restaurants where ambient noise helps me concentrate and write, write, write. But it's not my word count that amazes me: it's all...

Taking a Pinterest in Emily Carr University, in & out of the bathroom

Emily Carr University has birthed a couple of major obsessions for me over the past year. Online, I have explored ways to use Pinterest, an image curating site, thanks to Emily Carr student (now alum!) Samantha Lefort. Offline, I have delighted in our bathroom...

4 last-minute social media valentines

Congratulations to all those who woke up this morning with their Valentine's cookies baked, their kids' class valentine cards addressed and boxed, and a dinner reservation in place at the romantic restaurant of your choice. You have got your Valentine act together,...

6 qualities to look for in an online date or offline mate

[Online dating] sites tend to emphasize similarity on psychological variables like personality (e.g., matching extroverts with extroverts and introverts with introverts) and attitudes (e.g., matching people who prefer Judd Apatow’s movies to Woody Allen’s with people...

5 online calendars your family can’t live without

If you think online calendaring is for scheduling business meetings, appointments and the occasional lunch date, you're missing out. Online calendars can also be a great way to bring order to the chaos of family life -- if you create or subscribe to the essential...

Focus on your priorities with O.M.F.T.

Last night I was delighted to participate in a panel hosted by Canadian Women in Communications, speaking alongside Rebecca Bollwitt (aka Miss 604) and Gillian Shaw of the Vancouver Sun. CWC President Stephanie MacKendrick did a terrific job of eliciting our...