Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
Hybrid work is up for negotiation
More and more organizations are forcing workers back to the office, imagining that economic pressure and a loosening job market mean employees will have to accept whatever job schedules or flexibility they’re offered. These remote-skeptical employers need to pay close...
Will artificial intellegience make collaboration better—or much, much worse?
The workplace impact of AI isn’t just a matter of whether, but when and which jobs get replaced or reinvented by artificial intelligence. AI is already rewriting the rules of how we work together—by reshaping our interactions with other humans. That’s the flip side of...
How GPT Clears Hybrid Work’s Top 3 Roadblocks
With all the big-picture discussions about how AI is going to change the future of work, it’s easy to lose sight of how AI could change our working lives right now. But the more time I spend using ChatGPT, and honing the skill of coaxing really useful responses...
Variety is the spice of work
From social media bios that declare expertise in a specific niche, to the way search engines reward us for “owning” particular topics or keywords, the modern professional world loves to signal that depth matters more than breadth. But breadth and variety are essential...
The robots are coming
If you think your working life changed a lot in the past three years, buckle up: It’s going to change even more in the next three. That’s because artificial intelligence is now mature enough to dramatically change the way many of us do our work. And while it may be...