Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
The new hybrid work
The new hybrid work isn’t just about where we work: that is, some combination of home plus office. It’s also about who we are working with: humans, or AIs? Thinking about hybrid work as an intersection of location and collaboration gives us a much better handle on how...
25 ways remote work has changed
25 years ago this month, I moved to Vancouver for love. That meant leaving my graduate-school program and associated work opportunities on the other side of the continent, and the other side of a national border. I needed some kind of income to keep me afloat in my...
The real risks of AI
AI is in headline after headline, most of which focus on the risks that are supposed to be keeping us up at night. The very people who developed these technologies and brought them to market are now warning us that their creations threaten to wreak….well, they can’t...
Nature is your new office
When I was in school, there was an easy way to tell the nice teachers from the mean teachers: The nice teachers moved at least one class meeting outdoors as soon as the weather was good. The mean teachers ignored the end of Canadian winter and kept us at our indoor...
To Write Better, Use AI to Write Faster
What’s more valuable: Writing fast, or writing well? Thanks to GPT and other generative AI tools, you don’t have to choose. In fact, you may find that writing more quickly (with the help of Al) lets you produce much better writing. Turning speed into quality...