Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
The 3 meetings you need on your calendar
At their core, meetings are about relationship enablement. That’s the argument I make in my piece for the Harvard Business Review, 3 Project Management Strategies for a Hybrid Workplace. As I write in HBR: When so many of us have packed calendars, it’s tempting to...
The paradox of hybrid work
At long last, I have Covid. Our family had eluded the plague all this time, largely because we entered lockdown already optimized for isolation: Rob and I both worked from home, and one of our kids is homeschooled. I got Covid the way I expected: speaking to a roomful...
How to foster culture on hybrid teams
At its best, hybrid work not only boosts your employees’ individual effectiveness; it also strengthens your organization and team culture. But “culture” means different things to different people, partly because we tend to be a little fuzzy about defining it (is it...
How to play your way to AI fluency
Can coat hooks level up your AI skills? I’ll admit it sounds like a stretch. But that’s exactly how I boosted my AI literacy over the summer, as an almost accidental by-product of our home improvements. In the course of replacing our entryway closet with coat hooks, I...
The new collegiality
“I have to book a meeting just to get an answer to the simplest question.” “I get so stuck when there’s nobody around to bounce ideas off." “I feel so lonely and isolated when I’m working from home.” So many of our pain points around hybrid work come down to the...