Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
Meet your new robot cheerleader
The best thing an AI can produce? Better, happier humans. We should expect nothing less. And that means harnessing AI for joy, as well as productivity. That begins with using AI to boost your own professional or personal motivation. Just last week, I stumbled onto a...
Your Cyber Monday gift guide
Our Family Throughout History I created this gift collage from images I made with MyHeritage.com's AI Time Machine. I love Cyber Monday because it combines three of my favorite things: Shopping, gifting, and of course, Cyber. To help you make the most of the...
How to work when your life is a mess
This is the time of year when I often hear from other parents with autistic kids, or kids with other kinds of complex challenges. It’s the same time of year that often found our own family in crisis: Far enough into the school year that classroom meltdowns or calls...
The 3 meetings you need on your calendar
At their core, meetings are about relationship enablement. That’s the argument I make in my piece for the Harvard Business Review, 3 Project Management Strategies for a Hybrid Workplace. As I write in HBR: When so many of us have packed calendars, it’s tempting to...
The paradox of hybrid work
At long last, I have Covid. Our family had eluded the plague all this time, largely because we entered lockdown already optimized for isolation: Rob and I both worked from home, and one of our kids is homeschooled. I got Covid the way I expected: speaking to a roomful...