Tell Stories With Data

Whether you’re looking for clicks and mentions or authority and leads, nothing succeeds like data-driven content. From shareable infographics to in-depth reports, my data journalism helps businesses, non-profits and publications tell the data-driven stories that stand out from the pack.

Your data or mine?

With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.

Data drives conversations

My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.

The right form for your data-driven content

You can use data to power content like:

  • White papers, reports and ebooks that generate media attention and leads
  • Shareable infographics that present new insight
  • Blog posts in an authoritative voice
  • Presentations that make audiences take note
  • Social media shareables like charts or data factoids
Let's tell great stories together.

Data journalism for content marketing

Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.

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Power your content with data

Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.

The Genzlingerizer: An app to enhance offline reading (and an IFTTT workaround)

The Genzlingerizer: An app to enhance offline reading (and an IFTTT workaround)

by | Jun 3, 2012 | ,

This entry is part 8 of 18 in the series The Idea Liberation Project

I want to set up rules for the publications I read in print, specifying the authors or topics that qualify as must-reads. When said publication appears at my door, I want to launch an iPhone app that tells me which pages to look at in this morning’s New York Times, this week’s New Yorker, or the latest Entertainment Weekly. Then I want an easy way to take whatever I’m reading in print, and convert it to a set of links that are ready to share online.