Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.

Talk back to Vancouver’s rain on Twitter
Tired of Vancouver’s eternal rain? Talk back to @YVRrain, a Twitter account for Vancouver’s rain clouds.

Unstoppable Timer: mobile app wanted
A timer/clock/stopwatch that disables sleep when active, so I don’t have to turn off my iphone’s auto-lock feature when using my iphone to keep track of time while giving a talk. [EOM]

ClickCentral: a web app for tracking clicks on all tweeted links
I want a single analytics dashboard that shows me click rates for any link I’ve tweeted. Right now I have to look at separate stats for bit.ly, ow.ly, Buffer and alex.loves. [EOM]

Multiplication table app round-up: Blog post wanted
Learning multiplication tables ought to be a lot easier — or at least a lot more fun — in the age of the iPad and iPhone. That’s why I’d love someone to write a blog post rounding up different multiplication table apps.

ShoeCamp: An (imaginary) unconference for the footwear-obsessed
Madeline Stanionis inspired this vision for ShoeCamp, an unconference for the footwear-obsessed.