Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.

Magic browser plugin for retroactive logins across open tabs

App: Running late
Imagining an app that lets your friends or colleagues know when you’re running late.

Genius grants for inspired groups of collaborators
It would be fantastic if some creative foundation endowed a fellowship program that identified talent clusters: groups of tightly collaborative peers, likely in a single place,but possibly applicable to groups that have very tight, web-supported distance collaboration

Wouldn’t it be awesome if we had this site or hashtag?
Wouldn’t it be awesome if there were a site that invited people to complete the sentence, “Wouldn’t it be awesome if….” ?

Hanger card: How to have sex in the shower
Healthcare organizations distribute shower hanger cards that prompt women to do breast self-exams. The same approach could provide handy tips on how to have sex in the shower.