Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
Don’t blame the Internet for infidelity
The Petraeus drama reflects the enticements and betrayals of our new, disembodied modes of discourse. The come-ons, the flirtations, the stalking, the alleged harassment: all were abetted by the deceptive cloak of cyberspace, and all were immortalized there. It’s a...
Smartphones have transported us from an offline third place
Public transit used to be a version of what Ray Oldenburg calls a “third place”: a neutral space, neither work nor home, in which conversation and community can unfold. Have smartphones changed that?
6 ways to speed up your social media response times
Speed is essential to developing the right social media campaign, response or update. In my last post, I looked at how the right kind of market research program can support faster and more responsive social media management, inspired by The Quick and the Dead, a new...
Why the speed of research matters in social media
How quickly do you have to reply to a critical tweet? How long does it take for the right video to go viral? How often do you have to update your company's Facebook page? Speed is at the heart of many of the questions that come up over and over again in social media....
Should copyediting be part of your social media strategy?
I'll admit it: I'm a grammar nazi. When I see a poorly punctuated tweet, I cringe, and when I see a blog post with a comma splice in the title, I want to tear my hair out. I've fantasized about a supper club for copy editors -- the folks like me and my husband, who...