Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
The trouble with resilience
Today's shooting is one of those moments when time, and our hearts, break. How can we go on? How will life ever feel the same? What should shock us is not only the moment of tragedy, but how quickly tragedy fades. I remember with icy-hot clarity the morning of 9/11,...
Using the Internet to find empathy in solitude
Twitter is outsourced schizophrenia. I have a couple hundred voices I have consensually agreed to allow residence inside my brain. So writes Adam Brault in a very thoughtful blog post, I quit Twitter for a month and it completely changed my thinking about mostly...
ShopStyle: Diary of an online shopping addiction
Update: If you visit shopstyle.com from outside the U.S, you may be taken to an international site -- which in the case of the Canadian site has far fewer results. To access the U,S. site, visit this URL (and bookmark it). You'll be taken to the. women's clothes...
2×2: Filtering your Facebook friends
How do you decide to view or relate to different friends on Facebook? As with all things in life, this can be described by a 2x2 matrix: Love this person Not so much Entertaining Facebooker Add to my "A1 pals" list, which is the news feed I look at most of the time...
What to tell your kids about dating before the Internet
Hey, old people! By which I mean: hey, people my age! If you've been wondering what dating wisdom you can usefully impart to your teenage or soon-to-be teenage kids, you should read Stephanie Martin's thoughtful post on Dating in the Social Media Age. Stephanie...