Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
Love in flames: finding the joy in hostile comments
"I don't know why you care about the shit that a bunch of total strangers say about you on the Internet." This was my mom's delightfully candid and potentially comforting response to this week's comment eruption on my Harvard Business Review post. My mom is quite an...
Saying goodbye to pen and paper
My latest blog post for Harvard Business Review has provoked a strong reaction to the idea of saying goodbye to the paper notebook. Here's my own take on the experience of giving up on paper and pen. 4.00 22.95 Alexandra Samuel Those 25 characters, comprising a tip, a...
13 New Year’s resolutions for a better life online
As you start the new year with the best intentions for your personal, professional and emotional development, don't forget to put your tech life on the list. Here are 13 resolutions to choose from, depending on your own tech challenges and commitments; you'll know...
Please help me launch my new Harvard Business ebook, Work Smarter with Evernote
On December 18th, Harvard Business Review Press will release my first ebook: Work Smarter with Evernote. This short guide shows how Evernote can help you become more focused and effective on the job—and get ahead in your career. I'd like to ask for your help: please...
How to talk about tragedy online
Time out, people. In the past 24 hours we have been have been inspired, informed, comforted and mobilized by the unfolding conversation on Facebook, Twitter and Google+. But it's clear that we have also had moments of feeling attached, horrified, angered and shamed....