Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
Win my love: The cheat sheet
I know that you are supposed to like or love people based on their character or their soul, but that shit takes a lot of time to figure out. It's much more efficient to quickly categorize people as loveable, likeable or deeply suspicious based on their surface traits....
Stop sibling conflict with a tech-inspired solution
Are you tired of listening to your kids argue? Does it seem like a single ill-timed comment can ignite a cascade of escalating attacks and complaints? Are you sick of playing referee? This weekend we came up with an innovative strategy for stopping the sibling...
Hey NSA, even my kids know snooping is creepy
This morning's breakfast conversation: ME: I'm feeling upset about how Barack Obama has been reading all the stuff we've been posting online -- everywhere except Twitter, which refused to cooperate. SWEETIE: That's creepy. ME: Good news, though -- I blogged your list...
8 kid-inspired features for Apple’s iOS 7
For the past couple of years, our kids' favorite bedtime stories have featured a feline protagonist whose best friend is Apple CEO Tim Cook. In each story, Tim Cook teleports this cat to Cupertino (Apple HQ), where Tim and cat work on various cat-friendly inventions....
Work Smarter with Twitter and HootSuite, new from Harvard Business Review Press
Do you feel like you could get more out of Twitter? Or are you a passionate Twitter user who wants to help your colleagues, friends and family use it and love it the way you do? Work Smarter with Twitter and HootSuite is for everyone who wants to get more out of...