Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
Established Companies, Get Ready for the Collaborative Economy
This post originally appeared on The Harvard Business Review website. As more and more startups like Airbnb, Etsy and Kickstarter crowd into the space of the collaborative economy, big brands are starting to get in on the action, too. Staples sells products developed...
Announcing Work Smarter, Rule Your Email
There's no part of online life that has a bigger impact on our productivity — and our happiness! — than email. But most email productivity guides focus on getting control over email, when what we really need is more control over our lives and our work. That's why I'm...
7 ways you can learn to love reading ebooks
About a decade ago, somebody gave us our first crock pot, also known as a slow cooker. For months we feasted on the remarkably easy, delicious dishes it could produce: chicken tagines and chilis, beef briskets and vegan stews. Then I made the mistake of discussing our...
It’s monkey see, monkey do over here
And you know, you usually don't let monkeys hack firmware.
The family that hacks together….
Saturday morning at our house: the kids are programming our new Lego Mindstorms robot. I'm installing Xcode on the Mac home media server...step one in the long road to controlling our Mini with our Kinect.