Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
What you can learn by NOT throwing your child out of a window
A few years ago I found myself comparing vacation plans with a colleague — a single guy about a decade older than me. His upcoming vacation? A month-long backpacking trip to Hawaii, totally off the grid. When I marvelled at his bravery, he offered this wisdom: “Every...
Breaking my personal record for Craziest Apple Store Visit
Yesterday, 10 minutes into my flight to Toronto, my MacBook Pro's screen died. completely and dramatically. So when I hit the ground in TO, the first thing I did was called the nearest Apple store to see if I could get into the Genius Bar for a short-term fix. All...
Online Security as Herd Immunity
Privacy is available, but only if a critical mass of companies make the effort to protect it.
Established Companies, Get Ready for the Collaborative Economy
This post originally appeared on The Harvard Business Review website. As more and more startups like Airbnb, Etsy and Kickstarter crowd into the space of the collaborative economy, big brands are starting to get in on the action, too. Staples sells products developed...
Announcing Work Smarter, Rule Your Email
There's no part of online life that has a bigger impact on our productivity — and our happiness! — than email. But most email productivity guides focus on getting control over email, when what we really need is more control over our lives and our work. That's why I'm...