Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
Yelpless: What kinds of reviews get squelched by Yelp?
I'm an ardent (some might say pathological) Yelp user, and since I am incapable of putting anything in my mouth without first validating its viability on Yelp, I try to contribute back to the community by sharing my own perspectives and information, particularly on...
Is the Canadian media responsible for Western Canadian alienation?
What is the root cause of Western Canadian alienation? Contrary to common arguments, it's not because the rest of Canada fails to understand the West's "distinct history, economy and society", it's not due to the National Energy Program or even (as my friend and...
Bumper sticker conversation guide: 2×2 edition
This weekend my mind got blown a tiny bit by this unexpected combination of bumper stickers. Naturally, I facebooked the photo, and my friend Steve challenged me to fit this phenomenon into a 2x2. But as with any 2x2, the structure of the table should be determined by...
How 17 essential travel apps can improve your next vacation
Whether you’re packing your bags for a summer trip to Europe or packing the car for a summer road tip with the kids, you may be tempted to define your vacation by what you’re not packing: your computer, tablet or mobile phone. As more and more of us struggle with the...
Making room for messiness
For the past two weeks we've been in the middle of our semi-annual domestic meltdown. Meltdown features include: emergency school visits necessitating precipitous departures from work implementation of new household rules precipitating epically draining tantrums...