Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
Stop prompting. Start talking.
Conversation is central to our working lives. It’s how we learn from one another, work through our own ideas, and perhaps most importantly, collaborate and co-create with others. Until a year or so ago, the creative and learning potential of conversation...
How to solve your work problems with AI
What can AI do for you, right now, to solve your immediate work problems? That’s the question I answer in my latest piece for The Wall Street Journal, in the cover story for their latest report on Artificial Intelligence. In 7 Everyday Work Problems AI Helps Me...
We are going to live forever in a post-carbon utopia
Great news! We are all going to live for many more long and healthy years, basking in the wealth and leisure of a society powered by abundant cheap energy and an explosion of medical and scientific miracles. That is seriously how I felt by the end of my week at...
I’m scared sh**tless
Confession: I’m scared shitless. Here’s what I’ve signed up for this Thursday afternoon: Sing out! This is your chance to be part of a very special TED Talk! Renowned Broadway director and TED speaker, Lear deBessonet and Broadway performer, Todd Almond will...
Take a peek backstage at TED2024
Take a peek backstage at #TED2024— thanks to an experience that may sound like your worst air-travel nightmare. You know, that nightmare where the person next to you on a long plane flight actually TALKS to you? That was me, a year ago, on a flight back from New York...