Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.

Using Social Media to Be a Better Leader
Executives should look at specific social media as a personal toolbox for improving their practice of leadership. Alexandra Samuel shares strategies and tools like Pinterest, MindMeister, Basecamp and OneTask that will yield insights into work and leadership. Source:...

Ain’t That Tweet? Getting Started with Twitter
Tech expert Alexandra Samuel wants to help you get started with Twitter using four simple steps and a dictionary of terms.

6 Ways the Web Can Nourish Your Relationship
Technology expert Alexandra Samuel says the couple that clicks together sticks together. Here are six ways the Web can help keep you and your love close.
Source: 6 Ways the Web Can Nourish Your Relationship – Alexandra Samuel

6 Ways to Prioritize Your Online Friendships
Tech expert Alexandra Samuel shares her six strategies for maintain friendships, both online and off.

How the Internet made me a better mother
Unlike some full-time working mothers, I’ve never fantasized about staying home with my kids. And yet here I am: close to a full-time working mother in terms of how I spend my hours, but nothing like a full-time working mother in terms of how I spend my days. The most surprising part: I’ve never been happier.