Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
14 things to try if school doesn’t work for your child
If you run into challenges as your kid starts school — or if you’ve been struggling with school challenges for a while, as we have — you’re not alone. Here’s what we’ve learned from the struggle.
When school doesn’t fit: our 2E story
When I sat down to share my insights into navigating the school system with a kid who just doesn’t fit the conventional student mould, I realized that my insights were meaningless without the context of our own experience parenting a 2E (twice exceptional) child.
Why and How to Yes (and Yes Yes)
Yes and Yes Yes is an extraordinary gathering. Here is why I want to go back next year — and how I plan to make the most of it.
How digital tools can manage your kids’ schoolwork and activities
Staying on top of school emails and field trip permissions is a huge headache. Here’s the setup that could make it easier.
14 reasons not to allow your kid to fall asleep in your bed
Trying to convince your kid to stay in her own bed? Here’s a handy list of reasons.