Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
Wanted: A quantified child app for helping special needs kids
When you've got a special needs kid, you're often trying successive strategies or interventions to help your kid develop new emotional, cognitive or behavioral skills. But if you're also on the roller coaster of living with a challenging kid, it can be really hard to...
How to lock your kids out of every device
I wrote my Ph.D. thesis on hacktivism: politically-motivated computer hacking. Interviewing fifty politically engaged computer hackers turned out to be great preparation for running a business that built nonprofit online communities, because I really know how to speak...
How to balance evening work with family life: the 2×2
Blame it on after-hours email, but it seems like the extended workday is here to stay. If your household is anything like ours, you often have work to do in the evening...and if you're a parent, that means that work often intrudes on family time. To help with the...
The Five Competencies of Social and Emotional Learning
Social and emotional learning focuses on five key competencies. These are framed slightly differently by different organizations, so I have created a table that incorporates the (verbatim) descriptions found on several different sites. Dalai Lama Center: Heart-Mind...
How to end screen time without tears
Turning off the phone, TV or videogame is hard. Here’s how to make that transition easier for you and your child — and to build your child’s core skills in the process.