Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
A Robot By Any Other Name
What the research on artificial intelligence tells us about why and how we humanize the devices in our lives.
The 9 stages of special needs parenting
Today I went through my monthly ritual of looking for even more Facebook parent groups to join, in the hope that somewhere is the group of people who will understand our exact set of challenges -- or better yet, have the right set of solutions. It suddenly struck me:...
The Final Four-Year-Old
The NCAA’s Final Four may determine who rules the court, but the Final Four-Year-Old determines who rules the playground. Here’s my bracket for the 2016 Sparkle Tots championship.
Facebook Reactions: Campaign Edition
The advent of Facebook Reactions has brought forth a remarkable range of suggestions for alternative icons; the endless presidential campaign has produced an ever-growing range of tribute memes. But if we're going to have the reactions we need to survive this campaign...
9 kid-friendly meals for children outside of NYC
The New York Times has posted a roundup of 14 kid-friendly meals that you can prepare in 30 minutes or less….if you have the kind of kid who likes food seasoned with anchovies, cumin or ginger. If, on the other hand, you are raising a child who does not ask to...