Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
The Final Four-Year-Old
The NCAA’s Final Four may determine who rules the court, but the Final Four-Year-Old determines who rules the playground. Here’s my bracket for the 2016 Sparkle Tots championship.
Facebook Reactions: Campaign Edition
The advent of Facebook Reactions has brought forth a remarkable range of suggestions for alternative icons; the endless presidential campaign has produced an ever-growing range of tribute memes. But if we're going to have the reactions we need to survive this campaign...
9 kid-friendly meals for children outside of NYC
The New York Times has posted a roundup of 14 kid-friendly meals that you can prepare in 30 minutes or less….if you have the kind of kid who likes food seasoned with anchovies, cumin or ginger. If, on the other hand, you are raising a child who does not ask to...
Dystopian fiction: What to read when you want to worry
My latest post for JSTOR Daily looks at the value of dystopian fiction to those of us trying to navigate a complicated digital world and an even more confusing future. The post mentions many of my favorite dystopian reads, so I thought I would offer a handy list of...
Why Small Businesses Are Getting LinkedIn Wrong
This piece for The Wall Street Journal’s Report on Small Business looks at the most common mistakes small businesses make on LinkedIn, and how they can do better.