Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
That’s my kid!
"That's my kid!" These are the words my heart shouted when I saw Gus Walz shouting, "That's my Dad!" Like so many proud parents of hashtag#neurodivergent kids (many of whom are neurodivergent ourselves), I instantly saw my own 18-year-old son in that...
Escape overload with meta-work
7 ways to get better at the meta-work that makes your whole life easier.
How to run your own weekly accountability process with the help of A.I.
Click to download the guide as a PDF.
Inside You There Are Three A.I.s
Generative A.I. can boost your productivity and expand your creativity, but it becomes much more usable and powerful when you customize it for your own needs. And that's very easy to do—no coding required!—with tools like OpenAI's "Create a GPT", Claude.ai's new...
Learn to think visually with ChatGPT
I admire AI artists who can think of the right prompt to illustrate a concept or story. But I'm not a visual thinker, so the hardest part of image creation is often thinking about how to represent an idea visually. For my newsletter this week, I wanted a header image...