Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
Resistance is futile: A success story
Sometimes success looks like a little boy sobbing his eyes out. This success story begins yesterday morning, when Peanut showed up at school in his Halloween costume: a Borg cube. For those of you who aren’t Star Trek fans, let me explain that the Borg are a race of...
In The Orange Dot: Is my kid addicted to tech or am I just old?
Even adults can get obsessed with their social media analytics. So what do you do when your kids start measuring their every online move.
Rock Bottom
When we finally pulled Peanut out of public school at the end of Grade 2, I thought we’d reached rock bottom. We had a 7-year-old with a basket of diagnoses and labels: anxiety, ADHD, sensory processing issues, tic disorder, fine motor lags and a 99.99th percentile...
Telling tales about my autistic son
Introducing The Peanut Diaries: dedicated to sharing the experience of raising our gifted, autistic son.
Now on JSTOR: A Novel Defense of the Internet
Like the Internet, the novel was once viewed as a colossal waste of time. My post for JSTOR Daily looks at how fiction became respectable — and how the Internet can, too.