Tell Stories With Data

Whether you’re looking for clicks and mentions or authority and leads, nothing succeeds like data-driven content. From shareable infographics to in-depth reports, my data journalism helps businesses, non-profits and publications tell the data-driven stories that stand out from the pack.

Your data or mine?

With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.

Data drives conversations

My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.

The right form for your data-driven content

You can use data to power content like:

  • White papers, reports and ebooks that generate media attention and leads
  • Shareable infographics that present new insight
  • Blog posts in an authoritative voice
  • Presentations that make audiences take note
  • Social media shareables like charts or data factoids
Let's tell great stories together.

Data journalism for content marketing

Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.

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Power your content with data

Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.

Rock Bottom

Rock Bottom

by | Oct 25, 2016 |

When we finally pulled Peanut out of public school at the end of Grade 2, I thought we’d reached rock bottom. We had a 7-year-old with a basket of diagnoses and labels: anxiety, ADHD, sensory processing issues, tic disorder, fine motor lags and a 99.99th percentile...

Now on JSTOR: A Novel Defense of the Internet

How people feel about sharing a name online

by | Jun 28, 2016 |

Thanks to the Internet, more and more of us have digital doubles: people who share our name, and may often be confused with us. I try to keep track of all the other people out there named "Alexandra Samuel", and yet I also feel vaguely uncomfortable with the fact that...