Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
How to create short link stickers for your best content
In yesterday's Wall Street Journal, I share my favorite hacks for getting more out of conferences -- including the trick of making stickers that let me add a short link to my business cards. I love my short link stickers because they give me an immediate way of...
My pre-Trump dystopian anxieties may be getting the better of me
How Email destroyed the world
I spent the last day of Western Civilization addressing the very phenomenon that caused our collective downfall: email. On November 8th—Election Day—I spent six hours in a rented studio in Manhattan, taping a new class for Skillshare. Email Productivity: Work Smarter...
Resistance is futile: A success story
Sometimes success looks like a little boy sobbing his eyes out. This success story begins yesterday morning, when Peanut showed up at school in his Halloween costume: a Borg cube. For those of you who aren’t Star Trek fans, let me explain that the Borg are a race of...
In The Orange Dot: Is my kid addicted to tech or am I just old?
Even adults can get obsessed with their social media analytics. So what do you do when your kids start measuring their every online move.