Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
Today in the WSJ: Collegiality during Covid
How can you support your colleagues during the most challenging work year most of us have ever known? That's what I tackle in today's Wall Street Journal, writing about How to Be a Good Colleague During the Coronavirus Crisis. As I argue in the piece, Even though...
Today in the WSJ: What I’ve learned from two decades of remote work
Let go of the eight-hour workday. That's the single most crucial piece of advice I have for any newly remote worker, after more than two decades of work in which I've been based from home for most of the time. Today in the Wall Street Journal, I share my most vital...
Today in HBR: The productivity app that will change your life
If you have seen me anytime in the past year, you've probably heard me obsess over my new love, Coda. Coda is my new tech and productivity Swiss Army knife: I've used it to replace countless docs and spreadsheets, and I've also used it to build entire websites. Most...
Today in OneZero: What Autism Can Teach Us About Overcoming Digital Burnout
Today in OneZero, Medium's flagship tech publication, I look at what we can all learn from autistic strategies for managing sensory overload. As I write in my story, [B]y increasing the frequency, variety, and intensity of incoming stimuli, the digital world has...
11 essential foods for the ketogenic diet
At the beginning of March I decided to get serious about losing the 40-ish pounds I've gained in the past three years, and after conferring with my posse, I landed on the ketogenic diet. Initially developed as a treatment for epilepsy, the perfect keto diet lowers...