Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
The definitive guide to Google Drive
When the senior editors at Medium approached me about writing the definitive guide to Google Drive, they weren't expecting the Sext-o-matic: a Google sheet that automates the tedious job of sending sexy text messages to your lover. But I couldn't resist building...
What The World’s Most Influential CMOs taught me about remote work
Every year, my experience of remote work changes dramatically from winter to spring. In the fall and winter, I lead a relatively independent existence as a freelance tech writer and researcher. That pace changes when it comes time to rejoin the team at Sprinklr, where...
Remote Work Isn’t Going Away. So Let’s Deal With the Obstacles.
It’s hard to figure out work-life balance when work and life happen in the same place. It’s hard to stay focused on that client document, that PowerPoint deck or even that expense report when you can see your child getting paint all over the coffee table, hear your...
Today in the WSJ: How to network when you can’t meet up with people
Remember the olden days, when business networking meant lunches and cocktail hours? Covid may have hit the pause button on in-person meetups, but that doesn't mean your networking should pause, too. In today's Wall Street Journal, I share some alternative strategies,...
Today in Elemental: How keto saved my sanity during Covid
I try not to be an evangelist about keto. Really, I do. But my two-year "keto-versary" has hit right as many people are coping not only with all the bread-induced weight gain of Covid, but with the mental health impact of isolation and anxiety. Much to my surprise,...