Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
Why your rights shouldn’t depend on your employer
The Supreme Court decision that struck down Roe v. Wade also ushered in a new era for the workplace, and for how all of us—yes, in every country—relate to our employers and employees. Within hours of the decision, a string of major companies announced their intention...
The 3 questions everyone’s asking about hybrid
Like so many people, I’ve started my return to the world of in-person work. In the past two months I’ve delivered four in-person keynotes, enjoyed my first multi-person boardroom meeting, and attended a large client event. The audiences I’ve addressed could not be...
Are you ready for Peak Colleague?
“I miss seeing my colleagues and being able to bounce ideas off them.” “I get to work with much more skilled people, now that our teams don’t have to be made up of people who are all in the same place.” “I get so frustrated waiting for my co-workers to reply to my...
What we’re getting wrong with hybrid
Organizations are getting a lot right in the transition to hybrid work: Recognizing that most professionals want to keep working remotely at least part of the time. Taking a team-based approach to hybrid, because the right structure depends on the kind of work you do....
The dimensions of hybrid equity
Those of us who enjoy the professional and personal benefits of remote work are a large and lucky minority—but yes, a minority. Most estimates show that about 60% of North American jobs just have to be done in person. Not incidentally, these are jobs that are more...