Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
The hybrid worker’s guide to screen time
How do you keep screen time intentional, healthy and rewarding? It’s a question many of us ask about our screen-glazed kids, but it’s also a question we need to ask of ourselves. Phones, computers and other gadgets are easy to overuse, not simply because we are frail...
No, Coda didn’t pay for that post.
No, Coda didn’t pay me to write that last post. But a few people wrote to ask, so I want to share the incriminating truth: I wrote that ode to Coda because I’m geeky, enthusiastic and incredibly bossy. I’m geeky enough to love a really good piece of software the way...
Your virtual Swiss Army Knife: Coda
What’s the best task list tool? How should I manage my social media content calendar? What system should I use to manage my startup’s sales pipeline? How can I keep track of my kid’s homework? I give the same answer to all of these questions: Coda. Coda is a flexible,...
Weird at Work
There is nothing like daily office attendance for teaching an employee how to fit in. That’s exactly why so many employers are fretful over the impact of hybrid and remote work on workplace culture, that nebulous term for the alchemy of knowledge exchange, human...
Meet the Dirty Digital Dozen
I grew up with a single mom who was half Wonder Woman, half Mary Tyler Moore: She managed to combine a significant career with raising a kid on her own. You know what she didn’t have to deal with? 7 p.m. emails. Digital communications tools like email, Google Docs,...