Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
R.I.P. social media. Long live hybrid work?
Elon Musk’s acquisition of Twitter has sent me into mourning — not just for that once-beloved social network, but for social media in general. And with that grief has come something like recognition: recognition that my optimistic view of hybrid work parallels the...
What Mastodon means to your work
Just four weeks ago, I posted that I was officially, permanently worn out with social media. But it only took three weeks to change my mind. And four weeks for me to see that a better version of social media could create better workplaces, too. Hope looks like...
How to learn from hybrid mistakes
Don’t be surprised if you make some mistakes during the transition to hybrid work. I’m not just talking about mistakes in how you transition to a hybrid work arrangement: I’m talking about garden-variety operational, service and professional errors that happen as a...
Why it pays to blur work and home
The less we see each other in the literal sense—the less time we spend co-working in the same physical location—the more our culture and bonds depend on seeing each other in the metaphorical sense, as full humans. And we can’t do that if we continue to patrol the...
How Hybrid Work Solves the Resilience Gap
Nothing is more essential to personal or professional success than resilience: the ability to rethink, reorganize and recover when your plans go awry. Resilience is what allows us to find another path forward when we hit a roadblock; to let go of what we expected and...