Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
TV that works harder
I watch a lot of TV. My TV habit often surprises people, because I seem like a pretty productive person—and it’s true, I get a lot done in a day! But I also watch a lot of TV: four or five hours a day, according to both subjective experience and hard data. If those...
The Joy of Tedious Work
Coaches and strategists often encourage us to maximize impact by spending most of our time and attention in the zone where we make the greatest contribution. We’re told: Focus your days on the projects and tasks where you have something unique to add, or where only...
The Hybrid Worker’s Guide to Information Overload
The overwhelm that so many people feel when working from home—or when returning to the office, conferences or other group settings after a few years of relative isolation—is intimately related to the cognitive, psychological and sensory challenges of living in a state...
Culture in the hybrid workplace
What does hybrid work do to our organizational culture? How do we help nourish a sense of culture within a distributed team? Why do I feel so disconnected from my colleagues, or so isolated in my time at home? These are questions I hear when speaking with...
Tune up your burnout busters
Combine meeting and walking. If you don’t need to be on camera, or need to take only minimal notes, go for a walk during the call. I’ve found that these meetings often allow me to be more creative—and make a stronger personal connection—than what happens on a...