Tell Stories With Data

Whether you’re looking for clicks and mentions or authority and leads, nothing succeeds like data-driven content. From shareable infographics to in-depth reports, my data journalism helps businesses, non-profits and publications tell the data-driven stories that stand out from the pack.

Your data or mine?

With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.

Data drives conversations

My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.

The right form for your data-driven content

You can use data to power content like:

  • White papers, reports and ebooks that generate media attention and leads
  • Shareable infographics that present new insight
  • Blog posts in an authoritative voice
  • Presentations that make audiences take note
  • Social media shareables like charts or data factoids
Let's tell great stories together.

Data journalism for content marketing

Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.

No Results Found

The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.

Power your content with data

Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.

The robots are coming

by | Mar 21, 2023 | , ,

If you think your working life changed a lot in the past three years, buckle up: It’s going to change even more in the next three. That’s because artificial intelligence is now mature enough to dramatically change the way many of us do our work. And while it may be...

TV that works harder

by | Mar 7, 2023 | , , ,

I watch a lot of TV. My TV habit often surprises people, because I seem like a pretty productive person—and it’s true, I get a lot done in a day! But I also watch a lot of TV: four or five hours a day, according to both subjective experience and hard data. If those...

The Joy of Tedious Work

by | Feb 21, 2023 | ,

Coaches and strategists often encourage us to maximize impact by spending most of our time and attention in the zone where we make the greatest contribution. We’re told: Focus your days on the projects and tasks where you have something unique to add, or where only...