The Value of Bad Data

ALEXANDRA SAMUEL: Thanks to big data, companies are more data-driven than ever before. Now that we have access to huge volumes of transaction, behavioral and customer feedback data, business leaders place increasing emphasis on making data-driven decisions that rely...

How Pinterest Puts People In Stores (PNG)

This graphical feature for the print edition of The Harvard Business Review used original data to up-end the conventional wisdom on how e-commerce leeches shoppers from bricks-and-mortar retail.