The Social Cost of Bad Online Marketing
How online marketing is breaking the Internet — and how we can do better.
Psychographics Are Just as Important for Marketers as Demographics
Psychographics can be a powerful tool for understanding your customers, supporters or audience. But only if you know how to use them effectively.
Data is the Next Big Thing in Content Marketing
This post for The Harvard Business Review launched my widely-shared series on how marketing teams can use data to drive their content — not just behind the scenes, but as the meat of their reports and articles.
How Content Marketers Can Tell Better Stories with Data
Think data journalism is too ambitious for your brand? This Harvard Business Review post spells out what it takes to tell a great data-driven story.
Why parents shouldn’t feel technology shame
My multi-year study of more than 10,000 North American parents uncovered three critically different approaches to managing kids’ use of technology, and is widely cited in stories about family tech.
The Best Data Storytellers Aren’t Always the Numbers People
This article originally appeared in The Harvard Business Review. Taking a cue from the rise of data journalism, brands that rely on content marketing are starting to use data to tell stories about their brands, customers and products. What makes this kind of “data...How to Give a Data-Heavy Presentation
This post originally appeared in The Harvard Business Review. Data storytelling has become a powerful part of the communications toolkit, allowing both journalists and marketers to communicate key messages by using data and data visualization to drive articles, blog...‘Plug In Better’: A Manifesto
The trick isn’t to unplug from our devices — it’s to unplug from the distractions, information overload, and trash that make us unhappy. This argument against unplugging was included in “The Atlantic’s Best Technology Writing”.
Your Weakest Security Link? Your Children (PDF)
Thi story featured original data on the incidence and management of child security threats, based on a survey I developed, deployed and analyzed.
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