How your non-profit can earn revenue with Web 2.0: Intellectual property

How can nonprofits pay for their online community endeavors? One answer lies in intellectual property. The creation of a sophisticated web site involves the creation of a lot of intellectual property — property that has financial value. This blog post looks at some of the ways that property can be monetized.

6 best practices for non-profits using web 2.0

“Which nonprofits are using Web 2.0 technology in an innovative way to listen and talk with their clients and constituents and further their missions?” I answer this question with 6 best practices we’ve observed among our clients and colleagues.

5 ways blogging can change the world

By making it possible for just about anyone with a web connection to create their own online content, blogging has radically democratized content creation and personal publishing. More people can now communicate a message to the world than at at any time in human history. But how can that make the world a better place? This post shows 5 ways.

Community goes corporate

Boyd Neil of Hill & Knowlton has written a very kind and thought-provoking post in response to the launch of Social Signal. Boyd’s observation is that corporate communicators have a lot to learn from social movements and community activists about how to use...