If your site attracts a lot of visitors — or even a niche community of visitors that advertisers want to reach — you can place advertising on your site to generate revenue. This post looks at three types of advertising to consider.
How can nonprofits pay for their online community endeavors? One answer lies in intellectual property. The creation of a sophisticated web site involves the creation of a lot of intellectual property — property that has financial value. This blog post looks at some of the ways that property can be monetized.
A social media site thrives on active and ongoing user contribution. That typically demands ongoing infusions of content, skilled animation, participation incentives — all of which cost money.The great news is that social media sites offer at least as many opportunities for revenue generation as for spending.
How to use status updates — like the ones you post to Facebook and Twitter — to help drive social change.
“Which nonprofits are using Web 2.0 technology in an innovative way to listen and talk with their clients and constituents and further their missions?” I answer this question with 6 best practices we’ve observed among our clients and colleagues.
Why invest in an online community if Facebook is going to knock you out of the game?
By making it possible for just about anyone with a web connection to create their own online content, blogging has radically democratized content creation and personal publishing. More people can now communicate a message to the world than at at any time in human history. But how can that make the world a better place? This post shows 5 ways.
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