The 3 essential questions every blogger should answer
Any blogger — newbie or pro — should be able to answer these three essential questions about his or her blog.
Social media for small organizations: Why size matters
40 tips on how to make the most of your life online
6 questions to prepare you for a social media crisis
10 ways you can help to build the Internet
You can help to create the Internet without writing a single line of code. You can help create the online world in which you and your children are going to live. This post maps out 10 ways you can help with that important and rewarding work.
7 rules for rule-breakers
The Internet may be based on standards, but it hates rules. Thanks to the Internet we are now faced with almost daily choices about when to obey, and when to defy. If you’re going to be an online rule-breaker (and you probably should be, at least some of the time) these 7 rules can help with your rule-breaking.
How to sustain a social media presence in 3 hours a week
Feel like you don’t have enough time to create a meaningful social media presence? In this post I spell out my step-by-step process for creating and maintaining a high value, useful blog and Twitter presence in just (I mean it!) 3 hours a week.
5 steps to create your social media toolkit
Building a social media presence around a specific area of expertise is your best way to connect with a network and audience that cares about your work, and gets real value from your online contributions. This blog post walks you through the 5 steps that will get you up and running with three tools that will let you build and maintain a credible online presence as an expert: a Wordpress blog, a Google Reader account and a Twitter presence managed through HootSuite.
Twitter and the Temblor: Managing a social media emergency
Yesterday morning I gave a talk on social media to a group of Canadian government employees. The talk was organized…
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