The problem with social media “reputation management”
If you’ve been tracking the rise of social media services, you may have noticed how many are pitched as reputation management. “Reputation” is really just an efficient way of saying “what other people think about you”. And if you look at...Confidential to Beer Guy
You know who you are. In the card-swapping frenzy that is SXSW, I’m not surprised to have a conversation interrupted so that somebody can give me his card, and ask for mine. It was only later that it seemed like a really, really bad idea for you to give me...The beauty of baffling
It’s the nature of Twitter that you baffle half the people who follow you & are baffled by half the folks you follow. I wrote this tonight in response to an old friend who was teasing me about finding half my tweets baffling. It’s a comment I get a...Need a woman for your all-male SXSW panel?
I’m looking forward to this year’s SXSW (including lots of panels featuring great women), but I’ve noticed that the all-male panel is alive and well. I’d like to offer up my XX chromosomes (among other qualities) to round out one of the...Ten women speakers to look for at SXSW Interactive 2010
The panel picker for next year’s South By Southwest Interactive conference has just gone live, and zowee! there are some great choices. We’re especially thrilled to see so many great social media panels proposed by interesting women speakers, promising a SXSW in which we get to hear some sopranos and altos mixed in with the basses and baritones that dominate so many tech events.
Here are some of the
How to use social media to recruit your dream hire
From Harvard Business Online: my post about how social media can help employers find the best people for their team.
How Twitter groups can make your twittering more a meaningful, conversational and connected
Learn how I set up a Twitter system that connects me more closely to the people and ideas that matter most in my own life.
3 steps to jumpstart your corporate Twitter account by moving friends and followers from other accounts
If you’re using multiple Twitter accounts, you don’t have to start each one from scratch.
17 tips for using Twitter to grow your business
Just like black-and-white photography can reveal depths you’ll never see in colour, the short length of a Twitter message encourages new levels of creativity and effectiveness in marketing. Don’t believe me? Here are my top tips on getting started with Twitter…and each is 140 characters or less.
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