How to create short link stickers for your best content

In yesterday’s Wall Street Journal, I share my favorite hacks for getting more out of conferences — including the trick of making stickers that let me add a short link to my business cards. I love my short link stickers because they give me an immediate...

How to balance evening work with family life: the 2×2

Blame it on after-hours email, but it seems like the extended workday is here to stay. If your household is anything like ours, you often have work to do in the evening…and if you’re a parent, that means that work often intrudes on family time. To help...

11 best practices for working with an editor

My latest blog post for the Harvard Business Review makes the case for adding an editor to your content marketing team. As I note in that post, Content marketing will only deliver on its promise if it’s good enough to deliver customers–that’s why improving the quality...

Work Smarter with LinkedIn, published today

Work Smarter with LinkedIn takes you through exactly what we’d cover if we sat down together to get you powered up on LinkedIn. If we had an hour or two together, we’d talk about your near- and long-term professional goals, and then we’d focus on how LinkedIn could help you achieve them.

The 23 stages of the task management software lifecycle

Totally on top of all pending tasks Moderate slippage of select tasks leads to mild anxiety Catastrophic failure to complete one or more mission-critical tasks leads to wholesale re-evaluation of career choice, self-worth and why are we even on this earth anyhow?...

3 tricks for monitoring Twitter mentions and trackbacks

The brilliant Lauren Bacon made a big splash yesterday with her thought-provoking post on the emotional work that often gets assigned to women working in the tech world. The response to that post has been so massive that it’s left her with a challenge: how do...

Saying goodbye to pen and paper

My latest blog post for Harvard Business Review has provoked a strong reaction to the idea of saying goodbye to the paper notebook. Here’s my own take on the experience of giving up on paper and pen. 4.00 22.95 Alexandra Samuel Those 25 characters, comprising a...