Building your social media team
Developing an effective social media team requires more than finding the right box on the org chart or figuring out where that community moderator should sit. Here are the kinds of capabilities you need on your team.
4 steps for calculating ROI on social media
Establishing the ROI from your social media spend is an inexact science, but these four simple steps can help you get in the ballpark.
Tips for a successful Facebook application launch
Contests are one way to get your Facebook app off to a strong start — but there are other options.
Three steps for companies getting started with social media
Listen. Think. Engage. These are the three steps every company should follow.
10 social media travel tools
This blog post originally appeared on the Harvard Business Review. Travel budgets are under serious pressure right now. Trips that were once approved via rubber stamp now must pass through the Politburo Standing Committee to get a green light. Thankfully, a host of...Jerry Greenfield on entrepreneurship at Oberlin (live blogging)
Continuing my live blogging of Jerry Greenfield on entrepreneurship.
Thinking about entrepreneurship in Oberlin
Reflections on responsible entrepreneurship by Jerry Greenfield of Ben & Jerry’s fame.
Recent Comments