Using B2C social media for B2B marketing
Think of your social media presence as a party: you’re inviting lots of pretty people (the end customers), who in turn will bring in lots of smart/rich people (your customers).
Three steps for companies getting started with social media
Listen. Think. Engage. These are the three steps every company should follow.
10 steps to get your e-mail inbox to zero every day
Learn the simple system I used to get from an inbox of over 2000 messages to an empty inbox — and to keep it there.
How I got to inbox zero
Just ten days ago, I really did have more than thirteen hundred unread messages in my inbox. But today is the eighth day of my new zero inbox lifestyle, and it’s starting to feel like it’s going to stick. I share the secret here.
10 social media travel tools
This blog post originally appeared on the Harvard Business Review. Travel budgets are under serious pressure right now. Trips that were once approved via rubber stamp now must pass through the Politburo Standing Committee to get a green light. Thankfully, a host of...Social media tips for business travel, today in Harvard Business online
Today, Harvard Business online has published my top tips for using social media to get the most out of business travel.
Enrich your content with Zemanta
I’m writing this blog post with the assistance of Zemanta, a web service that claims to enrich your blog posts and emails by inserting links, related pictures, articles and tags.
Wanted: Universal connector service for all my friends and social networks
Rather than importing and updating my contact list on each individual network, I want a universal connector service. I’m envisioning a single dashboard, based on my core set of contacts — in my case, probably my Gmail contact list.
Twitter monitoring to strengthen your team
When, how and why you might find it useful to track the Twitter feeds of specific colleagues in a focused way.
Responding to online criticism
Will Aldrich responded today to my post about my experience with TripIt’s social invitation process, and his response is a model of how to handle online criticism.
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