I knew this charade couldn't last forever. Like lonelygirl15 and fake Steve Jobs before me, I went to great efforts to create a compelling illusion: not only an Alexandra Samuel blog, but a consistent profile on every online community site from del.icio.us to Facebook. Even a complete fake company with me as the fake CEO.
But today, the illusion is at an end. Darrell Houle has unmasked m
e as…..Suzanna Cavatrio, copywriter for Enormicom.
That's right, Darrell came across my alter ego on the tour page for Highrise, a CRM product from Basecamp. Check it out:
I'm happy to take this re-purposing as a sign that someone at 37Signals saw my obsessive blog post about Basecamp workflow. Or maybe it's a tribute to the talented man behind the camera — Kris Krug, who took the original photo. Maybe this is kk+'s chance to become official photographer for 37Signals?
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