Top Career Posts

Whether you’re working in a large organization or running the show as an entrepreneur, social media can help you do a better job — or help you win the next one. These posts offer practical ways you can make the most of social media in the workplace, both to drive business and organizational success and to propel your own career forward.

6 ways to speed up your social media response times

6 ways to speed up your social media response times

Speed is essential to developing the right social media campaign, response or update. In my last post, I looked at how the right kind of market research program can support faster and more responsive social media management, inspired by The Quick and the Dead, a new...
5 questions about your personal brand and your day job

5 questions about your personal brand and your day job

My latest for the Wall Street Journal addresses the challenges that companies face in managing “co-branded” employees: employees who have built a significant reputation and following through social media. The story covers a range of issues managers need to...
5 steps to create your social media toolkit

5 steps to create your social media toolkit

Building a social media presence around a specific area of expertise is your best way to connect with a network and audience that cares about your work, and gets real value from your online contributions. To do that, you need to begin by defining your turf: the area...
Twitter and the Temblor: Managing a social media emergency

Twitter and the Temblor: Managing a social media emergency

I wrote this post last year for the Harvard Business Review. Today’s sad news from Japan is a reminder of why we all need an emergency plan — for our families, our offices and our online communications. Yesterday morning I gave a talk on social media to a...
15 resources to accelerate your social media learning

15 resources to accelerate your social media learning

I just got back from a fantastic day at the 20th annual Dynamic Women in Business Conference at Harvard Business School. What an incredible event! If the students who organized it weren’t going to be busy running the world’s next generation of startups,...

Social media for journalists: 10 ways to use Evernote

If social media is rewriting the rules of field after field, then publishing may be the field where its impact has been most immediate..and often, most painful. Yesterday, Chris Kenneally of the Copyright Clearance Centre posted an interview with me about this very...

How to use social media to recruit your dream hire

This week in Harvard Business Online: my post about how to Hire Smarter with Social Media. That post shares some lessons on how social media can help employers find the best people for their team, inspired by the process we used to find our latest, fantastic hire,...
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